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I began collaborating with Slow Burn Theatre Company the Summer of 2020 amidst the beginning of the pandemic while enrolled in a social media and strategy class. Slow Burn had just made the disheartening decision to cancel all shows for the remainder of the season. Unable to meet for rehearsals, Slow Burn creatives were unable to create their usual lively content or have meaningful interactions with their followers. Slow Burn leadership felt their online branding was inconsistent. They also agreed that their social media content lacked strategy.

In listening to Slow Burn's struggles and concerns, my peers and I designed a social media campaign based off of a thorough communication audit in which we acquired Slow Burn's foundational background and social landscape. We then preformed a SWOT analysis and constructed the following opportunity statement:

Slow Burn Theatre Company is celebrated by fans, peers and critics alike, and this brand loyalty is mirrored on social media with Slow Burn’s 19,000+ followers on its Facebook page and an overwhelming positive tone through follower comments/likes/loves. While following is strong on its Facebook page, it lags on Slow Burn’s other social channels, including Twitter, Instagram and YouTube. In addition, engagement with followers is low or non-existent across all channels, postings are irregular, and social branding is inconsistent. A social media campaign is needed to help Slow Burn Theatre Co. unify its social media presence through social branding, increase following and engagement across existing channels, and incorporate new channels, such as TikTok, targeting key audiences.

Over the course of a month, my peers and I implemented and evaluated this campaign; we assembled a social media manual, branding guidelines, social media marketing calendar, shared content bank, and a monthly newsletter template. Once these deliverables were handed over to Slow Burn leadership, I assumed the role of copywriter and social media manager for Slow Burn Theatre Company. My responsibilities include managing the social media and marketing content , writing copy, coordinating fundraising efforts, and spearheading the monthly newsletter. Please enjoy some of my Slow Burn Theatre Company work below.